‘We build it, you brand it’ – rolling out an Internet of Things app with Vodafone
Could your business use an Internet of Things (IoT) application? If you’re like most Irish businesses, the answer is probably yes but the problem is knowing where to start?
Most businesses generate lots of data but often not in the places where it could make the most difference. The Internet of Things offers the potential to connect up the dots, to interface the physical with the digital and create new value for your company.
But accessing the expertise to turn this opportunity into a reality can be difficult. That’s where Vodafone steps in.
The average company just doesn’t have the resources in house to produce bespoke applications tailored to their specific needs and a new service from Vodafone -- Invent-- aims to do just this. Using this service, companies of all sizes, from start-ups to SMEs to enterprise class, can have an idea, bring it to Vodafone and gain access to combined global connectivity, devices, app development, insights and hosting in one customised solution.
The result will be bespoke IoT applications built and deployed to the customer’s specifications and powered by Vodafone’s unrivalled connectivity and services. This can then be branded by the customer and rolled out to its users.
“The conversation we’re interested in having is really a business conversation, not a technical one. We’re just as happy to talk to people on the marketing, operational or logistics side of things as we are the technical,” said Debbie Power, IoT country manager for Vodafone.
“Everything starts with the business idea and the question of how to bring more value to the customer. Imagine what it would bring to the business if you were able to harness the full power of the data your business generates to improve your offerings in the marketplace?”
The Inventplatform allows for the rapid creation of IoT apps so businesses of all sizes can avail of the benefits such as the ability to connect assets, improve productivity, reduce costs, enhance customer experience and turn data into actionable insights without needing an in-house IoT specialist.
Irish customers in particular will benefit from quicker introduction of smart city technology as developers have access to well-tested and developed capabilities such as alerting, monitoring, dash boarding and device modelling. All of these tools placed into a development platform will reduce development time and cost significantly, meaning customisation for different sectors is now more accessible than ever.
“What we have launched is an end to end service, basically using the application-as-a-service model. The Business Invent initiative gives companies of all sizes the ability to develop an application based on our platform,” said Power.
“They don't need to go out and buy a platform, buy development software, take on engineers to develop it because that can be prohibitively expensive and SMEs certainly can't afford to do it. So instead, the idea is that you let us do it for you and then you brand the end result.”
“You get a single point of contact and we develop your app using our in-house developers or partners from the market that work with us including Deloitte and InnoWave and locally here in Ireland, Firmwave.”
All is fully integrated with Vodafone’s existing IoT managed connectivity platform, providing the speed and flexibility of a global IoT SIM, with industry-recognised security.
“The potential for this is really endless. It could be attaching sensors to pallets, fleets of vehicles, crates, cardboard boxes or high value items of any kind -- the data generated can give you a competitive edge in house or a new service to roll out to customers,” said Power.
“We’ve been working with IoT technologies for a long time now, over 20 years, and it’s a massive growth area for Vodafone. This latest development offers companies a route to deploy IoT technology with less barriers than ever before.”