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Annual price adjustment on Vodafone IE

Annual price adjustment

We understand that changes to price are never welcome, but like many other businesses we are faced with growing pressures due to inflation and increased demand to invest in our network so we can deliver reliable connectivity and the best customer experience possible.

We know that connectivity has never been more important to our customers and with data traffic in our fixed and mobile network growing at double digits annually, we need to continually invest to support growing demand. This price increase enables us to offset the cost of inflation while we continue to invest in reliable connectivity to keep you connected.

As outlined in your contract terms and conditions, in April each year we will make an adjustment to the price of our plans for the year going forward. The adjustment will be calculated based on the Consumer Price Index (CPI) rate (published in the previous January) plus an additional 3% based on the ongoing investments we make in our mobile and fixed networks, products, and services.

This year the price adjustment that will be applied is 7.6%. This price adjustment applies to all Vodafone mobile and fixed plans which have a 6, 12, 18 or 24-month minimum contract term.

For more information, please see the below FAQ’s.

Frequently asked questions

How does this affect you?

This affects all Vodafone mobile or fixed plans which have a 6, 12, 18 or 24 month minimum contract term. It applies to both Vodafone Consumer and Vodafone Business customers. 

In April each year, a price adjustment will be applied to your current monthly charge. This adjustment will be calculated based on the Consumer Price Index (“CPI”) rate (published by the Central Statistics Office in January each year) plus an additional 3% based on the ongoing investments we make in our mobile and fixed networks, products, and services.

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I signed up for my mobile bill pay plan on or after 30 July 2021. What can I expect?

You will see an increase in your monthly price plan charge each April, based on the annual Consumer Price Index (“CPI”) plus 3%. We use the CPI figure published by the Central Statistics Office (“CSO”) in January and apply the change in April each year, in line with your terms and conditions. In the event that the CPI rate is negative, then no CPI amount is applicable but the additional 3% will still apply.

The 3% is to reflect ongoing investments we make in our mobile networks, products, and services.

If you signed up to your current mobile contract before 30 July 2021, and you have not since re-contracted, this price adjustment does not apply to you.

2024 Price Adjustment Examples: In April 2024 we implemented a price adjustment of 7.6%. This is the combination of the CPI inflation rate of 4.6% published by the CSO in January 2024 and the additional 3%. For example:
 
Consumer Bill Pay Customer receiving their First Year Annual Price Adjustment: 

  • A customer on a €45 per month RED Unlimited Lite price plan will see their plan increase by €3.42 a month from their April 2024 bill;    
  • A customer on our €60 per month RED Unlimited price plan will see their plan increase by €4.56 a month from their April 2024 bill; and,
  • A customer on our €35 per month RED Unlimited SIM Only price plan will see their plan increase by €2.66 a month from their April 2024 bill.

 

Consumer Bill Pay Customer receiving their Second Year Annual Price Adjustment: 

  • A customer on a €44.48 per month* RED Unlimited Lite price plan will see their plan increase by €3.38 a month from their April 2024 bill;    
  • A customer on a €66.72 per month* RED Unlimited price plan will see their plan increase by €5.07 a month from their April 2024 bill; and,
  • A customer on a €38.92 per month* RED Unlimited SIM Only price plan will see their plan increase by €2.96 a month from their April 2024 bill.

(*This total amount is the customer's original monthly price plan + APA Year 1 amount)

Consumer Bill Pay Customer receiving their Third Year Annual Price Adjustment: 

  • A customer on a €46.93 per month* RED Unlimited Lite price plan will see their plan increase by €3.57 a month from their April 2024 bill;    
  • A customer on a €70.39 per month* RED Unlimited price plan will see their plan increase by €5.35 a month from their April 2024 bill; and,
  • A customer on a €41.06 per month* RED Unlimited SIM Only price plan will see their plan increase by €3.12 a month from their April 2024 bill.

(*This total amount is the customer's original monthly price plan + APA Year 1 and 2 amount)

 

2023 Price Adjustment Examples: In April 2023 we implemented a price adjustment of 11.2%. This is the combination of the CPI inflation rate of 8.2% published by the CSO in January 2023 and the additional 3%. For example:
 
Consumer Bill Pay Customer receiving their First Year Annual Price Adjustment: 

  • A customer on a €40 per month RED Unlimited Lite price plan will see their plan increase by €4.48 a month from their April 2023 bill;    
  • A customer on our €60 per month RED Unlimited price plan will see their plan increase by €6.72 a month from their April 2023 bill; and, A customer on our €35 per month RED Unlimited SIM Only price plan saw their plan increase by €3.92 a month from their April 2023 bill.

Consumer Bill Pay Customer receiving their Second Year Annual Price Adjustment: 

  • A customer on a €42.20 per month* RED Unlimited Lite price plan will see their plan increase by €4.73 a month from their April 2023 bill;    
  • A customer on a €63.30 per month* RED Unlimited price plan will see their plan increase by €7.09 a month from their April 2023 bill; and,
    A customer on a €36.93 per month* RED Unlimited SIM Only price plan will see their plan increase by €4.13 a month from their April 2023 bill.

(*This total amount is the customers original monthly price plan + APA Year 1 amount)

2022 Price Adjustment Examples: In April 2022 we implemented a price adjustment of 5.5%. This was lower than the combination of the CPI rate of 5.5% published by the CSO in January 2022 and the additional 3% as the inflation rate was generally considered to be exceptionally high. For example:·       

  • A customer on our €40 per month RED Unlimited Lite price plan will see their plan increase by €2.20 a month from their April 2022 bill;·       
  • A customer on our €60 per month RED Unlimited price plan will see their plan increase by €3.30 a month from their April 2022 bill; and,
  • A customer on our €35 per month RED Unlimited SIM Only price plan will see their plan increase by €1.93 a month from their April 2022 bill.
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I signed up for my broadband plan after 30th June 2023. What can I expect?

You will see an increase in your monthly price plan charge each April, based on the annual Consumer Price Index rate (“CPI”) plus 3%. We use the CPI figure published by the Central Statistics Office (“CSO”) in January and apply the change in April each year, in line with your terms and conditions. In the event that the CPI rate is negative, then no CPI amount is applicable, but the additional 3% will still apply.

The 3% charge is to reflect ongoing investments we make in our mobile and fixed networks, products, and services.

Important note: the annual price adjustment will always be calculated based on the full undiscounted price plan cost (excluding any discounts e.g., promo, introductory or re-contracting discounts)
Price Adjustment Examples: Please see below examples of how a 7.6% adjustment would apply to your price plan. Note, this assumes the annual CPI Increase from the CSO is 4.6% + 3% and so a total increase is 7.6%.

  • A customer who has a €40 a month Vodafone Home Broadband Only price plan would see their price plan increase by €3.04 a month from their April 2024 bill;
  •  A customer who has a €45 a month Vodafone Home Broadband & Talk price plan would see their price plan increase by €3.42 a month from their April 2024 bill.
  • A customer who has a €70 a month Vodafone Home Broadband and TV price plan, with the €5 a month Super Wi-Fi add-on would see their price plan increase by €5.32 a month from their April 2024 bill.
  • Note: the price adjustment is only applied to the Broadband & TV price plan. Super Wi-Fi is a connectivity add-on, and the price adjustment does not apply to connectivity add-ons.

 

Note: the price adjustment is only applied to the Broadband & TV price plan. Super Wi-Fi is a connectivity add-on, and the price adjustment does not apply to connectivity add-ons.

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I signed up for my broadband plan after 31st January 2023. What can I expect?

You will see an increase in your monthly price plan charge each April, based on the annual Consumer Price Index rate (“CPI”) plus 3%. We use the CPI figure published by the Central Statistics Office (“CSO”) in January and apply the change in April each year, in line with your terms and conditions. In the event that the CPI rate is negative, then no CPI amount is applicable, but the additional 3% will still apply.
The 3% charge is to reflect ongoing investments we make in our mobile and fixed networks, products, and services.
If you signed up to your current fixed services contract before 31st January 2023, and you have not since re-contracted, this price adjustment does not apply to you.
Important note: the annual price adjustment will always be calculated based on the full undiscounted price plan cost (excluding any discounts e.g., promo, introductory or re-contracting discounts)
Price Adjustment Examples: Please see below examples of how a 7.6% adjustment would apply to your price plan. Note, this assumes the annual CPI Increase from the CSO is 4.6% + 3% and so a total increase is 7.6%.
  • A customer who has a €35 (€60 thereafter) a month Vodafone Home Broadband Only price plan would see their price plan increase by €4.56 a month from their April 2023 bill;
  • A customer who has a €45 (€75 thereafter) a month Vodafone Home Broadband & Talk price plan would see their price plan increase by €5.70 a month from their April 2023 bill.
  • A customer who has a €60 (€95 thereafter) a month Vodafone Home Broadband and TV price plan, with the €5 a month Super Wi-Fi add-on would see their price plan increase by €7.22 a month from their April 2023 bill.

(Note: the price adjustment is only applied to the Broadband & TV price plan. Super Wi-Fi is a connectivity add-on, and the price adjustment does not apply to connectivity add-ons.)


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What is the Consumer Price Index (or CPI)?

The CPI is a measure of whether the cost of goods and services is going up or down based on average price changes from across several industries (known as inflation).

In terms of what CPI rate is used for the price adjustment; it is the official annual figure published by the Central Statistics Office in January. The CSO is an independent entity that collects data on the prices of goods & services in Ireland and publishes monthly & annual rates of inflation. They do not set the rate of inflation. We use the rate to inform our annual price adjustments.   

It relates to the percentage annual change for the preceding December. More information is available on the CSO website: www.cso.ie/en/statistics/prices/consumerpriceindex/

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What consumer and business plans are these terms applied to?

This affects Business and Consumer mobile bill pay plans which have a 6-, 12- or 24-month minimum term (including sim only and mobile broadband plans) and Business and Consumer fixed plans which have a 6,12,18 or 24-month minimum term (including TV and phone plans).

See more info on our rates.

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When will I see this on my bill?

In April of each year, the cost of your monthly price plan will generally increase by the Consumer Price Index (CPI) rate published by the Central Statistics Office in
January of each year (CPI % annual change rate) plus an additional 3%.

We will apply the adjustment to your April bill. In the event that the CPI rate is negative, then no CPI amount is applicable but the additional 3% will still apply. You can check your bill by logging in to the My Vodafone app or My Vodafone online.

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Why are you increasing my prices?

We understand that changes to price are never welcome, but like many other businesses we are faced with growing pressures due to inflation and increased demand to invest in our network so we can deliver reliable connectivity and the best customer experience possible.

We know that connectivity has never been more important to our customers and with data traffic in our fixed and mobile network growing at double digits annually, we need to continually invest to support growing demand. This price increase enables us to offset the cost of inflation while we continue to invest in reliable connectivity to keep you connected.

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I am a business customer. Will I be affected?

For information on annual price adjustments for business customers, please see the business customers section below.
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What if I have a discount?

If you have a discount currently applied, the annual price adjustment calculation will be based on your standard monthly price plan fee before any discount is applied. This is the case for both introductory discounts (such as paying one price for the first 6 or 12 months and a different monthly price thereafter) or any other discounts (such as a Red Family €20 per month discount) applied to your account.

For example,

  • If you are on our Red Unlimited Sim Only price plan, the standard monthly price is €35 however you will pay €25 a month for the first 6 months as an
    introductory discount. When the annual price adjustment is calculated, it will be calculated on your standard monthly price which is €35 per month.  
  • if you are on our 1GB Fibre Broadband price plan, the standard monthly price is €70 however you may have a 12 month introductory offer and pay a discounted price of €45 per month for the first 12 months, €70 per month thereafter. When the annual price adjustment is calculated, it will be calculated on your standard monthly price which is €70 per month. 
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Where in my agreement can I find the Annual Price Adjustment clause?

The Annual Price Adjustment term was included in the mobile contract terms from 30 July 2021 at clause 4.7:

Clause 4.7: If you are a new, upgrading, or recontracting customer on or after 30 July 2021 with a minimum term of 6,12 or 24 months, your agreement will be subject to an annual price adjustment in April of each year. This means your monthly Price Plan charge will increase by an amount equal to the Consumer Price Index rate published by the Central Statistics Office in January of each year (this is the "CPI rate") plus an additional 3% of your Price Plan charge, to reflect ongoing investments we make in our mobile network, products and services. This will be applied from your April bill. In the event that the CPI rate is negative, then no CPI amount is applicable but the additional 3% will still apply.

The Annual Price Adjustment term was included in the fixed contract terms from 31 January 2022 at clause 9.10:  
Clause 9.10: Clause 9.10  If you are a new, upgrading or re-contracting customer on or after 31 January 2023 with a minimum term of 6, 12, 18 or 24 months, your agreement will be subject to an annual price adjustment in April of each year. This means your monthly Price Plan charge will increase by an amount equal to the annual Consumer Price Index rate published by the Central Statistics Office in January of each year (this is the "CPI rate") plus an additional 3% of your Price Plan charge to reflect ongoing investments we make in our fixed network, products and services. This will be applied from your April bill. In the event that the CPI rate is negative, then no CPI amount is applicable but the additional 3% will still apply.

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Can I cancel my contract as a result of the annual price adjustment?

The annual price adjustment does not give you a right to cancel your contract without penalty.

You can cancel your contract at any time by contacting us and providing us with 30 days’ notice.

However if you decide to cancel your contract while you are within your minimum contract term, you will have to pay an early termination fee.  

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What if I sign up to a new contract or upgrade my contract?

If you upgrade or recommit to a new minimum term agreement, you will go back to the standard price and any price adjustment previously applied to your service will no longer apply.

However please note that your new agreement will be subject to an annual price adjustment the following April.  

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Business Customers

I am a business customer. How does this impact my business?

You will see an increase in your monthly price plan charge each April, based on the annual Consumer Price Index (“CPI”) plus 3%. We use the CPI figure published by the Central Statistics Office (“CSO”) in January and apply the change in April each year, in line with your terms and conditions. In the event that the CPI rate is negative, then no CPI amount is applicable but the additional 3% will still apply.

The 3% is to reflect ongoing investments we make in our mobile networks, products, and services.

In April 2024 we implemented a price adjustment of 7.6%. This is the combination of the CPI inflation rate of 4.6% published by the CSO in January 2024 and the additional 3%. For example:

  • A customer paying €40 per month on RED Business Unlimited Lite would see their plan increase by €3.04 a month from their April 2024 bill;
  • A customer paying €55 per month on RED Business Unlimited would see their plan increase by €4.18 a month from their April 2024 bill;
  • A customer paying €50 per month for Simply Broadband Business 500 would see their plan increased by €3.80 a month from their April 2024 bill;       
  • A customer paying €70 per month for Office Essentials Business 2000 would see their plan increase by €5.32 a month from their April 2024 bill; and,
  • A customer paying €70 per month for Office Essentials Business 2000 with the €5 a month Super Wi-Fi add-on would see their plan increase by €5.32 a month from April 2024. Note, the price adjustment is only applied to the Broadband & Voice price plan (€70). Super Wi-Fi is a connectivity add-on, and the price adjustment does not apply to connectivity add-ons.
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What if I have a discount?

The CPI + 3% rates are applied to your monthly price plan charge before the discount is applied. 

 

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